For marketing leaders
Understand what makes buyers choose.
And what makes them look elsewhere.
Your marketing tells the story of your business. But what does the market actually think? What sparks someone's interest, what are they looking for, which alternatives do they consider, and what ultimately decides it?
Ghosts gives marketing teams anonymous buyer journeys, from the first trigger to buy, through research and comparison, to the final decision. Understand the market beyond the people who click your ads or fill in your forms.
The whole decision, start to finish
Where marketing teams look first.
1.The trigger
What made them start looking.
2.Research
Where they looked and what they wanted to know.
3.The shortlist
Who they found, and who made the cut.
4.Comparison
What they weighed, and what gave them doubts.
5.The decision
Who they chose, or whether they bought at all.
What you’ll discover
What drives demand
What prompts people to start looking for a product or service in the first place.
How buyers research
Where people look, what they want to know and which businesses make their shortlist.
Why buyers choose
The messages, experiences and considerations that tip the final decision.
Where competitors win
Which alternatives buyers consider, and what makes them more appealing.
What your market really values
The language, priorities, worries and expectations of real buyers.
What every story on Ghosts has in common
Purchases can be verified
Buyers can check a purchase with a receipt. Every debrief shows whether it's verified, so a checked purchase never reads the same as an unchecked one.
Anonymous to you
Buyers tell it without their name reaching the businesses they talk about. That's why they tell it straight.
Told by the buyer
The decision in the words of the person who made it, not a guess written into a CRM afterwards.
The whole shortlist
Every business they considered, and how far each one got. Including the ones that never made it.