For sales leaders
Understand what happens between the first conversation and the final decision.
Your CRM tells you which opportunities converted and which didn't. It rarely tells you the whole story. What was happening before a prospect contacted you? Who else were they considering? What built confidence, raised doubt or tipped it?
Ghosts gives sales leaders an independent view of the buyer journey: what actually decides it, whether someone buys from you, chooses a competitor or doesn't go ahead at all.
The whole decision, start to finish
Where sales teams look first.
1.The trigger
What made them start looking.
2.Research
Where they looked and what they wanted to know.
3.The shortlist
Who they found, and who made the cut.
4.Comparison
What they weighed, and what gave them doubts.
5.The decision
Who they chose, or whether they bought at all.
What you’ll discover
The full buying process
How buyers find, research and weigh up businesses before they ever talk to sales.
Competitive decisions
Who you're really up against, and why buyers choose one business over another.
What wins
What builds confidence, answers concerns and moves a buyer towards a decision.
Why deals were lost
Why buyers went elsewhere, changed their minds or dropped the purchase altogether.
A better sales approach
Real buyer evidence for your team's conversations, qualification and strategy.
What every story on Ghosts has in common
Purchases can be verified
Buyers can check a purchase with a receipt. Every debrief shows whether it's verified, so a checked purchase never reads the same as an unchecked one.
Anonymous to you
Buyers tell it without their name reaching the businesses they talk about. That's why they tell it straight.
Told by the buyer
The decision in the words of the person who made it, not a guess written into a CRM afterwards.
The whole shortlist
Every business they considered, and how far each one got. Including the ones that never made it.