For businesses
Being ghosted isn't just frustrating.
It's expensive.
Three calls, two meetings, a proposal, then nothing. No answer, no reply.
The people who don't buy from you have their reasons. Ghosts lets you hear them.
- Verified buyers
- Quality feedback
- Your questions answered
Anonymous, not unaccountable. Buyers can verify their decision with a receipt, an invoice or the quotes they were sent, and we encourage them to. Every debrief shows whether it's verified, and you can read verified only.
Example report · one lost deal
Prepared for Ironbark Kitchens
Why a kitchen you quoted went to someone else
- What your CRM says
- Closed lost. Reason: price.
- What the buyer said
- “Yes, the quote was a bit higher, but not by much. I'd have happily paid the extra. The other company just felt more professional in how they quoted and talked me through it.”
- Anonymous to you
- Purchase: verified
This is an example. Read it in full
Verified buyers
Named? No.
Real buyers? Yes.
Ghosts verifies that feedback comes from people who actually went ahead with a business in your category. We independently verify the purchase.
Find your categoryThe numbers
You know your cost per lead.
What are your ghosts costing you?
You track cost per lead and cost per sale to the cent. Most of that spend goes on buyers who never bought from you.
They're the gold. They're the only ones who know why it didn't land.
Your CRM has part of the story.
Ghosts tells you the rest.
Where did you lose them?
Were you on the shortlist? Or never considered at all?
1.Awareness
In the market, never heard of you.
2.Consideration
Knew you, didn't shortlist you.
3.Conversation
Shortlisted you, never got to a real conversation.
4.Competitive loss
You were in it. Someone else won.
5.No decision
They didn't buy from anyone.
The lost deal service
They won't tell you why.
They might tell us.
You've both invested time. Close it out on a positive note.
Ghosts takes the awkwardness out of the last email you send. You get something valuable for the time you put in, and they leave with good things to say about your business.
- Your link names your business. It never names the buyer.
- No tracking. We don't record who opens your email or clicks the link.
- Anonymous. You see what was said, never who said it.
- Shared in groups. Nothing reaches you until at least 3 people have answered, so no answer leads back to one person.
Request your Ghosts link
Enter your work email and we'll send you a link that's unique to your business.
From Lisa MorenoAnonymous
To Jason
Thanks for your time, Jason
Hi Jason,
I gather you've gone with another agent, and I wanted to say thanks for taking the time to meet with me.
We use Ghosts to understand why people decide not to go with us. It's anonymous, and it helps us look after our clients better.
If you can spare a couple of minutes, there's a voucher at the end as a thank-you, whatever you have to share.
Tell Ghosts what happened
All the best finding your new home,
Lisa
Claim your business on Ghosts
Free to claim
- Be notified when debriefs are posted in the categories you compete in.
- Help Ghosts ask the questions you'd like answered.
- Follow up on feedback, through us.
- Review and respond when buyers mention your business.
- Read full debriefs, at the price the buyer set.
What a claim never buys
- A buyer's name or contact details.
- A better answer. A buyer can say they've never heard of you.
- A delete button. You can reply, never remove.
- Leads. We don't sell buyers to anyone.
What you ask us stays private. Your questions are never shown to a competitor.
Quality feedback from careful buyers.
Not random opinions from keyboard warriors.
Ghosts hears from people who researched, compared and made a call. Every debrief is a conversation about a real decision, and the buyer checks it before you see it. No star ratings, no pile-ons, no drive-by opinions.
| Question | Ghosts | Reviews | Surveys | Win/loss calls |
|---|---|---|---|---|
| Hears from people who chose a competitor | Yes | No | Sometimes | Yes |
| Hears from people who bought nothing | Yes | No | Sometimes | Sometimes |
| Knows who else they considered | Yes | Rarely | Sometimes | Yes |
| Anonymous to you | Yes | Sometimes | Sometimes | Rarely |
| Purchase checked | Yes, with a verified-only filter | Rarely | No | Sometimes |