Learn from the people
who bought from someone else.

Ghosts connects buyers who do their research with businesses who want to learn why they bought from someone else.

For buyers

For people who do their homework.

The purchase.
Under a minute. What you bought, who from, who else was in the running.
The debrief.
About five minutes. What happened, one question at a time. You set the price.
The follow-up.
Only if you say yes. A business asks more, through us, and pays you for the answers.

For businesses

See if you were in the running.
Hear from people who bought in your category. Did they consider you? Shortlist you? Or had they heard of you at all?
Get the full picture.
The decisions a buyer made along the way: who they weighed you against, what made them hesitate, the moment it turned. In their words, at the price they set.
Go deeper.
Ask your own questions, through us, on the feedback that matters most to your business.

Quality feedback, not quick reviews. Buyers share in the value they create. Businesses access deeper insights that are worth paying for.

Review sites
Written after you bought, for other buyers. One business, one star rating.
Ghosts
Every business the buyer weighed up, and why one won. Told to the businesses, not the crowd.
Surveys
The questions a business thought to ask, answered by whoever replies.
Ghosts
Starts with what actually happened, and follows the buyer's story, not a script.
Research panels
Paid respondents, often a long way from a real purchase.
Ghosts
People who were really in the market. We check the purchase.
Win-back services
Calls to change a lost customer's mind.
Ghosts
Nobody gets chased. Buyers share what happened, anonymously, if they want to.
Your CRM
Records the outcome: won, lost, no reply.
Ghosts
Records the decision: who else was in it, and the moment it turned.

Only Ghosts hears it from the person who made the call.

Built on trust

Start with what you bought. You can stop after that and it still counts.