- We never give a business your name or email address.
- You read your debrief and approve it before anyone else can.
- A business can reply to what you said. It can't remove it.
- We report what buyers said. We never rate a business.
Understand the journey
behind the purchase.
The moments that influence a purchase don't always happen where businesses can see them.
Ghosts talks to verified buyers about what they considered, how they researched, what influenced them and why they chose what they did.
Most of the decision happens where nobody's watching.
A recommendation from a friend. Something someone saw online. A conversation, a bad experience somewhere else, a decision half made long before they visited your website.
1.The trigger
What made them start looking.
Rarely seen
2.Research
Where they looked and what they wanted to know.
Partly seen
3.The shortlist
Who they found, and who made the cut.
Rarely seen
4.Comparison
What they weighed, and what gave them doubts.
Rarely seen
5.The decision
Who they chose, or whether they bought at all.
Seen, if it's you
Ghosts asks the person who made the decision. What they remember is what mattered enough to stay with them, tracked or not.
Not another review site.
A review
An opinion about one business, written for other buyers. Usually a star rating.
A survey
The questions a business thought to ask, answered by whoever replies.
Attribution
A model of which clicks get the credit. Blind to anything that happened offline.
A Ghosts debrief
A conversation that rebuilds the whole decision: what started it, who was in the running, what tipped it. From the buyer who made it.
Not a rating. The decision, in the order it happened.
For buyers
Stop giving away your feedback for free.
Your feedback is valuable. You research, compare and weigh it up before you buy, and the businesses you considered want to know how you chose. Ghosts helps careful buyers put that into words, and share in more of its value.
The purchase.
Under a minute. What you bought, who from, who else was in the running.
The debrief.
About five minutes. What happened, one question at a time. Businesses pay to read debriefs, and you share in that value.
The follow-up.
Only if you say yes. A business asks more, through us, and pays you for the answers.
Anonymous to every business. You choose how much you share.
For businesses
Hear what really decided it.
Verified, anonymous buyer journeys from your category. For the teams who need to know how people choose.
What sparked demand, and which influences buyers actually remember.
Who else was in the running, what raised doubt and why deals were lost.
What buyers value, compare and trade off when they choose.
What customers expected before they signed, and how it measured up.
Bought something lately?
Start with what you bought. You can stop after that and it still counts.
I bought something